With great power comes great responsibility
We live in an exciting time. From the first cave drawings to the latest cameras that shoot 8K (which has a resolution of 7680×4320 (4320p), as opposed to the current HDTV standard of 1920×1080 (1080p)) our ability to record images has come a long way. As technology is becoming better and cheaper we find ourselves equipped with devices capable of capturing stunning images which have the potential to rival cameras multiple times the cost (the most popular example being, of course, the iPhone). However, with great power comes great responsibility.
The potential of online video
A lot of small (and big) businesses have realised the fact that video can greatly improve the outcomes of a marketing campaign and help gain exposure, increase brand awareness and communicate your message. This holds true especially with online video as the exponential growth of the internet audience provides for millions of views for single videos on popular video portal sites such as YouTube. This is a figure which rivals 2nd and 3rd tier cable networks. If you ever enquired about booking airtime for commercials you will even more appreciate the fact that YouTube’s services are offered free of charge.
You get out what you put in
Given the potential of cheap marketing opportunities lots of businesses decide to combine the two opportunities mentioned above (cheap HD camera aka mobile phone and cheap marketing channels aka YouTube and social media) and believe they have increased their exposure. If they are lucky this may be the case, but it may not be the right exposure. Apart from carefully planning the content of your video and developing a proper script to shoot a lot of these quick mobile phone videos or pictures fail to look appealing to the audience (shaky, blurry, out of focus, bad lighting, horrible audio, etc, you get the picture). DIY marketers often forget that a) marketing efforts are ultimately undertaken to get potential customers interested in your product and b) that visual media are about aesthetics and looks as your primary way of ingesting the information is through your eyes (proper audio is just as important for video, but that’s another topic). Nobody wants to watch a shaky 10 minute video of a real estate auction put up on Facebook that is out of focus half the time and you can only hear the wind blowing.
The Ermahgerd Advantage
The whole point of video is to visually communicate your message, whether it be product/service demos or a message from the CEO, while at the same time engaging your target audience and appearing professional at the same time. This is where we come in. With a background in business and marketing rather than just video production and photography we can help you produce imagery in line with your online marketing strategy that will look fantastic and won’t bore your audience to death at the same time.